FROM THE FARM TO YOUR TABLE - THE FARMER'S

For The Farmers, I crafted a clean, contemporary identity that honors the natural roots of the brand. The logo mark features a stylized rice plant silhouette with soft, organic curves, reflecting both simplicity and authenticity. Set in Helvetica Now Display, the typeface complements the minimal aesthetic while ensuring clarity and elegance. I chose an earthy color palette anchored by warm neutrals, with Jade green accents to create a fresh, striking contrast across packaging and brand materials.