THAND RAKH — SPRITE LEMON MINT
Client: The Coca-Cola Company
Agency: We are Transmedia
Design Lead: Tehniyat Masood, Hassan Khilji
Art Director: Rehma Shehzad
Senior Designer: Sheheryaar Qasim

A Ramzan campaign designed for Sprite Lemon Mint by The Coca-Cola Company. Working alongside an exceptionally talented team, we built a visual language around the cooling sensation of Sprite Mint and the festivity of the season. Three artworks, three moments: the buzzing energy of night markets with Sprite at the center of it all, the iftar table where the fast finally breaks, and the late night cricket matches that stretch into the early hours. 
Intrinsics were a large part of this campaign (which had to be handled respectfully, as people fasting are already in a state of hunger and thirst), and one of challenges we faced was creating a Ramzan campaign that celebrated the cultural aspect of Ramzan without leaning too heavily on religious connotation.
↑Back to Top