INTERAC —
ICONOGRAPHY
Client: Interac
Agency: We are Transmedia
Design Lead: Hassan Khilji
Art Director: Rehma Shehzad
Senior Designers: Sheheryaar Qasim, Tehniyat Masood
Interac needed a comprehensive icon library for use across their website, reports, presentations, and pitches. The constraint was tight: every icon had to work in three color combinations, yellow background, black background, and transparent, all using only yellow, black, and white. Over a hundred icons, one month, along with other ongoing client projects.
INTERAC ICONS - SAMPLES
+100 MORE DESIGNED
My focus was the design system behind the icons. With a team producing this volume in that timeframe, consistency wasn't going to happen by accident. I built out the structural rules, the proportions, the way each icon had to behave across all three color versions, so that regardless of who designed what, everything felt like it came from the same place.
