INKPACT — ✎
ARTISTS FOR
FLOOD RELIEF
Inkpact remains one of my favorite projects to date. The idea was simple: what if a small community of Pakistani artists pooled their work for a cause that actually needed them? I built the brand from scratch, ran the campaign independently, and figured it out as I went.
The identity had to feel approachable and a little scrappy, like a class monitor campaign that somehow pulled off something real. Craft imagery, hand-drawn textures, safety pins and ink splats. Quirky enough to stand out, restrained enough to let the art take center stage. The artist lineup was presented like a music festival poster because that's exactly the energy it deserved.
The name comes from Ink and Impact collapsed into one. The logotype pairs a serif and sans-serif woven together, and the emblem is an I with its dot splattered. Three colors, specific to this campaign. They'll change with every edition, aligned to whatever cause Inkpact supports that year. In 2025, that was Mahwari Justice and their flood relief efforts.
PHASE 1
[CALL FOR ARTISTS]
The first step was an open call for artists to donate existing work. The terms were outlined carefully across every post and the submission form — no theme, past work counts, and crucially, once the campaign ended, the artworks would not be sold further. The artists were the heart of this and there was no room to make them feel otherwise.
Transparency mattered as much as the cause itself. People needed to know exactly where their money was going. We partnered with Mahwari Justice, a registered non-profit working to end period poverty in Pakistan, specifically supporting their MJ x Dastak Solidarity Campaign providing menstrual health and prenatal kits to flood-affected communities.
OVER 50+ ARTISTS &
OVER 150+ ARTWORKS
The response was genuinely overwhelming. Creatives from across Pakistan and diaspora students abroad wanted in. Over 50 artists donated their work, people with their own followings and fanbases, which meant buyers weren't just supporting a cause, they were getting a print from someone they already loved.
PHASE 2
[DIGITAL LAUNCH]
The digital launch came first. No shopping mechanism, no budget for one. Fellow designer and dear friend Armaghan Bashir built a catalogue website where people could browse and DM us on Instagram to purchase. It kept printing costs off the table initially and opened the campaign to anyone, anywhere, who wanted to buy and print from home.
We ran collaborative posts with the artists directly, pulling in their audiences and giving buyers a reason to care beyond the cause. A print from your favorite artist that also helps people affected by floods. That combination is hard to say no to.
PHASE 3
[GOING PHYSICAL]
Less than 10 percent of online revenue went into printing for physical stalls. Venue costs were covered by the spaces themselves. A music event, a coffee shop, a university. The kind of places where people already pause, which made the conversation easier.
PHASE 4
[THE WRAP UP!]
PKR 58,000. Zero investment. All of it went to Mahwari Justice, who used it to distribute their menstrual kits to flood-affected individuals.
When I started Inkpact, I changed my phone wallpaper to a Van Gogh quote that read "What is done with love is done well." to remind myself that anything that I deem worthy of my effort, time and consideration will come out well, if not better than I imagined it. And such was the case.
Inkpact is something I plan to run every year, with a new cause, new colors, and hopefully even more artists who want to use their work for something good. After all, this would not be possible if it weren't for them. Every day, I am ever more grateful to be a part of this community.
